| Attribute | Value |
|---|---|
| Entity | LinkedIn Advertising Services |
| Provider | Next Tab Agency Brisbane |
| Formats | Sponsored Content, Lead Gen Forms, InMail, ABM |
| Service Area | Australia-wide |
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LinkedIn Advertising
LinkedIn Advertising
Reach Decision-Makers Where They Work.
LinkedIn Ads management for Australian B2B businesses — precise job title, company, and industry targeting that puts your offer in front of the right professionals.
4x
higher conversion rate for B2B leads from LinkedIn vs other social platforms
Source: LinkedIn
80%
of B2B social media leads come from LinkedIn
Source: LinkedIn Business
2x
higher purchase intent among LinkedIn users exposed to brand content
Source: LinkedIn
The Only Platform That Targets by Job Title
LinkedIn is the only advertising platform where you can target by job title, seniority level, company size, industry, and professional skills simultaneously. For B2B businesses selling to marketing directors, CFOs, HR managers, or business owners, LinkedIn Ads delivers the most precise audience targeting available — with a professional context that's receptive to business offers. We manage your LinkedIn Ads strategy, creative, targeting, and lead generation campaigns to generate pipeline-quality B2B leads.
LinkedIn Ads pairs naturally with B2B SEO for inbound organic leads and Content Marketing to fuel your LinkedIn thought leadership.
Key Benefits
Unmatched B2B Targeting
Target by job title, seniority, company, industry, and skills — simultaneously.
Decision-Maker Reach
4 in 5 LinkedIn members drive business decisions. No other platform matches this.
Pipeline-Quality Leads
LinkedIn leads convert to revenue at 2x the rate of other social platforms for B2B.
What's Included
Complete LinkedIn Ads management
LinkedIn Ads strategy and campaign architecture
Sponsored Content (single image, carousel, video ads)
Sponsored InMail / Message Ads campaigns
Lead Gen Forms — capture leads without leaving LinkedIn
LinkedIn retargeting — website visitors, video viewers, and event attendees
Lookalike audience targeting from your customer list
Job title, seniority, company, and industry targeting
ABM (Account-Based Marketing) targeting by company name
LinkedIn Insight Tag setup and event tracking
A/B testing of ad copy, creative, and targeting
Monthly LinkedIn Ads performance reporting
Integration with CRM for lead attribution
FAQs
LinkedIn Ads questions answered
Is LinkedIn Ads right for my business?
LinkedIn Ads works best for B2B businesses, professional services, SaaS, recruitment, and any company selling to specific professional audiences. If your target customer has a specific job title (e.g., CFO, Marketing Director, HR Manager), LinkedIn provides targeting precision unavailable on any other platform.
How much does LinkedIn Advertising cost in Australia?
LinkedIn CPCs are higher than other platforms (typically $8–15 AUD) because of the audience quality and precision. Minimum recommended daily budgets are $30–50 to generate statistically meaningful data. We scope budgets based on your target audience size and lead volume goals.
What's the best LinkedIn ad format for B2B leads?
Lead Gen Forms (built-in LinkedIn forms) consistently outperform click-through-to-website campaigns for lead volume because they remove friction. For brand awareness and ABM, Sponsored Content video and carousel formats perform well. We test multiple formats and allocate budget to the highest performers.
Can LinkedIn Ads target specific companies?
Yes — LinkedIn's Company Targeting lets you upload a list of target companies and serve ads exclusively to employees of those businesses. This is a cornerstone of Account-Based Marketing (ABM) and ideal for enterprise sales with long buying cycles.
Free Teardown
Live Technical Teardown
Our lead SEO expert will manually review your domain and send you a private, jargon-free video breaking down exactly why your competitors are outranking you in Australia.
Where We Work
Serving Businesses Across Australia
We deliver expert digital marketing services for businesses in every major Australian city.