Rank in Google's Local Map Pack
and get found by customers near you
Your Google Business Profile is the single most important free marketing asset for local Australian businesses. We optimise it to generate calls, directions, and website visits every day.
7×
Average increase in direction requests
4.7★
Average client Google rating after optimisation
Top 3
Map Pack position for priority keywords
90 days
Typical time to first significant ranking uplift
Why Google Business Profile is your #1 local ranking factor
46% of all Google searches have local intent. When an Australian customer searches "plumber near me", "dentist Brisbane", or "best café in Melbourne" — the Local Map Pack (the 3 businesses shown on the map) gets the majority of clicks. Without an optimised GBP, you don't appear there.
Google's algorithm ranks GBP listings based on three factors: Relevance (does your profile match what's being searched?), Distance (how close is your business?), and Prominence (reviews, links, and engagement). We optimise all three.
Complete Google Business Profile management
Every aspect of your GBP, handled end-to-end by Australian local SEO specialists.
Complete Profile Setup & Verification
We ensure your Google Business Profile is 100% complete — every field, every category, every attribute. A complete profile ranks higher in the Map Pack and builds immediate trust.
- Business name, category & description optimisation
- Service area & hours of operation
- Attributes (women-owned, outdoor seating, accessibility, etc.)
- Google verification & ownership transfer if needed
Photo & Video Strategy
Profiles with 100+ photos receive 520% more calls than those with fewer than 10. We audit, organise, and optimise your photo library with geo-tagged, high-quality images that signal trust.
- Interior, exterior & team photo curation
- Product/service photos with keyword-rich file names
- 360° virtual tour recommendations
- Ongoing monthly photo upload schedule
Review Generation & Management
4.0+ star ratings are essential for Map Pack rankings. We build a systematic review generation process and respond to every review — positive and negative — to protect your reputation.
- Review request email & SMS template setup
- QR code review link for in-store use
- Prompt, professional responses to all reviews
- Review monitoring & weekly report alerts
Google Posts & Q&A Optimisation
GBP posts and the Q&A section are underused ranking signals. We create weekly keyword-rich posts and pre-populate the Q&A with the questions your customers actually search for.
- Weekly Google Posts (offers, events, updates)
- Keyword-integrated post copy
- Q&A seeding with high-intent questions
- Product & service listings with pricing
Citation & NAP Consistency
Inconsistent Name, Address, Phone (NAP) data across Australian directories confuses Google and tanks your local rankings. We audit and fix every citation that matters.
- AU directory & citation audit
- NAP correction across 50+ directories
- Industry-specific citation building
- Ongoing citation monitoring
Insights & Performance Reporting
Every month you receive a plain-English report showing views, searches, direction requests, website clicks, and calls generated by your Google Business Profile.
- Monthly GBP Insights report
- Keyword search term analysis
- Competitor GBP benchmarking
- Action plan with recommendations
Combine GBP with a complete local SEO strategy
Is your Google Business Profile costing you customers?
Get a free GBP audit — we'll assess your current profile against competitors and show you exactly what it'll take to rank in the Local Map Pack.
Get My Free GBP Audit